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Your Journey to a Self-Sustaining Business Starts Here

You didn’t start your business so you could be buried in chaos, burnt out, and under constant pressure. You wanted to create an impact and build freedom with healthy growth.
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Our Journey: From Passionate Innovators to Leaders in Operational Coaching

VITAL was founded by a team of industry veterans who recognized the chaos and challenges faced by Custom Integrators. Driven by a passion to empower these businesses, we created a coaching platform that transforms operational practices and boosts profitability.

Empowering Custom Integrators to Thrive in a Complex Business Landscape

At VITAL, our mission is to provide transformative business support to Custom Integrators and luxury home technology dealers. We exist to help business owners grow beyond survival mode—into strategic, scalable companies built for long-term success.

Impact

Leading the Charge in Integration Excellence

At VITAL, we are committed to elevating the Custom Integration industry. Our leadership in key events and publications showcases our dedication to fostering growth and innovation.
Industry Leadership

VITAL actively participates in major industry events, shaping the future of integration.

Proven Outcomes

Our clients report significant growth and enhanced operational efficiency through our guidance.

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Meet Our Team

A dedicated group of experts helping integrators grow with confidence.

Matt Bernath

President
Matt Bernath is a seasoned CE industry executive with more than two decades across retail, wholesale, custom integration and business coaching. Now serving as the President of VITAL, the business coaching platform for the luxury home business. A former CE Pro 100 integrator who sold his company in 2018, he now leverages 20+ years of CE experience to help hundreds of dealers boost profit through data‑driven decision making and business coaching. A frequent author and podcast guest, Matt champions leadership development and metrics‑based decision‑making to “help dealers Profit, Grow and Prosper.”

Brent Sonnek-Schmelz

Operating Partner
Brent Sonnek‑Schmelz is VITAL’s executive board member and chief curriculum strategist, pairing a Wharton MBA and Penn Law JD with front‑line experience as Origin Acoustics’ General Counsel. A podcast host, published author, and CEDIA Government Affairs advocate, he distills complex legal, financial, and operational issues into clear growth playbooks for the luxury home‑services industry.

Steven Frydrych

Vice President of Sales
Steven Frydrych is the Vice President of Sales at VITAL, where he leverages 15 years of entrepreneurial, analytical, and operational expertise to drive membership growth and business excellence in the luxury home services industry. He shapes VITAL’s go-to-market strategy, oversees membership expansion, and mentors dealers on pricing, sales processes, and profitability. Through Financial Benchmarking and Game Planning, Steven advises dealers on how to build a business they love.

Graham Askew

Director of Customer Success
Graham began his career as a Royal Navy engineer. With 20+ years of operations, project‑delivery, and leadership experience within the CI industry, he excels at turning complex operational challenges into simple, scalable, high‑value outcomes. Graham now serves as VITAL's Director of Customer Success. Fun fact: He had small role in an Academy Award-winning movie (Best Documentary Feature).

Rene Robaina

Master VITAL Guide
A 35‑year information‑technology veteran turned custom‑integration entrepreneur and business coach. After building a career in storage systems, networking, and IT management, he founded Home Technology Solutions in 2001, guiding the Charlotte‑area integrator to regional prominence for nearly two decades before engineering its successful sale in 2020. He now serves as a Master VITAL Guide, helping luxury home businesses master their numbers and grow generational wealth.

Branded Wong

VITAL Guide
After graduating from the United States Military Academy at West Point, Branden served eight years on active duty and exited the military as an Army Captain to complete his MBA at UCLA Anderson while working part time in finance. Upon graduation, Branden continued his finance career as a Certified Financial Literacy instructor, started and sold a small business, and joined VITAL as a Guide, where he now leverages his business strategy experience and financial literacy advocacy to help luxury home companies achieve sustainable growth.

Emily Morgan

QuickBooks Process Manager
VITAL’s QuickBooks Process Manager, Emily Morgan, brings over 15 years of accounting expertise and a proven track record from her three-year tenure as a Team Lead at Intuit. She holds an Advanced Certification in QuickBooks Online and a Master’s Degree in Organizational Leadership, with concentrations in Organizational Development Consulting and Team Performance Management. She helps luxury home businesses integrate the VITAL method into their Quickbooks. Fun fact: She's also an AV nerd and has been mixing live music since 2011.

Abner Demecillo

VITAL Concierge
Abner is VITAL’s dedicated Concierge, the first point of contact for members who need quick answers, meeting scheduling, follow-up task execution, platform guidance, or help finding the right internal expert. Abner joined the VITAL support team during the company’s 2023 staff expansion and now works alongside guides, QuickBooks process managers, and marketing specialists to maintain VITAL’s high-touch service culture as its client base grows.

Mayerling Castillo

Executive Assistant
May is VITAL’s Executive Assistant, providing day-to-day administrative and scheduling support to the leadership team, coordinating cross-functional communications, and keeping internal projects on track. She is an indispensable team member who helps VITAL deliver a high-touch member experience to the luxury home industry.

Fernando Rendon

Data & Process Specialist
Fernando serves as VITAL’s go-to expert for turning raw information into repeatable, insight-rich workflows. He designs and maintains the data pipelines that feed our financial models, deal tracking, and data repositories; automates routine steps; and prototypes new client-facing tools. His blend of analytical rigor and process design keeps VITAL’s internal operations streamlined and provides data & insights to act on.

Success Stories from Business Owners Like You

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