VITAL Lead Flow Calculator ™
Check out the 3 min How-To Video!
The Revenue Funnel™ pictured below shows how revenue moves through the company, starting with a lead!
Some percentage of those leads are actually Sales Qualified Leads (SQLs), meaning they qualify to do business with you.
Of those SQLs, some percentage will say YES! to your proposal and be counted as a Closed Sale, contributing to your close ratio. That is the % of the SQLs that are closed.
The Weekly Lead Requirement is a simplified breakdown of how many leads per week you need in order to make the Sales Target, based on your SQL Ratio and Close Ratio.

Stay Connected with VITAL - Follow Us on Social!
What Is VITAL?
VITAL is a business excellence platform for the Custom Integration industry. The VITAL Method has helped over 300 Custom Integrators optimize their business using technology, benchmarking and personal guidance.
VITAL’s Cloud Dashboard technology and proven business metrics have transformed CI business for decades from chaotic owner-centric businesses to profitable and stable enterprises.
Who Is VITAL?
VITAL is comprised of thinkers, doers, and experts from all over the CI Industry. Originally founded by Paul Starkey and Steve Firszt, VITAL is now growing rapidly through the guidance of former Integrator Matt Bernath and a team of the brightest coaches and experts in the industry.