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CEDIA 2026
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Lead Flow Calculator ™
Lead Flow Calculator ™
1 month
3 months
6 months
1 year
Sales target timeline:
$
Sales target
Please enter your sales target in whole dollars.
$
Average project size
Please enter the average dollar amount for your average size project, without sales tax. This should be real and not aspirational.
Sales qualified lead ratio
Please enter the typical % of new leads that are Sales Qualified, such that you create a proposal for them. If you don't know, use your best guess. (less or equal 100%)
%
Proposal close ratio
Please enter your typical close ratio %. This should be real and not aspirational. (less or equal 100%)
%
Sales Qualified Leads Required
Number of Projects Required
Weekly Lead Requirement
Calculate
Need a walkthrough?
Check out the 3 min How-To Video!
The Revenue Funnel™ outlines how leads become revenue—starting with leads, progressing to Sales Qualified Leads (SQLs), and ending with Closed Sales. Your SQL and close ratios determine how many leads you need each week to hit your sales target.
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