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Real stories. Clear strategies. Built for Home Service Professionals ready to grow profitably—without burning out.

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Real Conversations. Fresh Insight. Smarter Growth.

The Flywheel Effect shares the real stories behind the businesses shaping the Custom Integration industry. From candid leadership lessons to bold ideas about the future of work, each episode offers thoughtful insight to help integrators build stronger teams, make better decisions, and grow with intention.

Latest Podcast Episodes

Insights and strategies for your business growth.

September 29, 2026

You Can’t Grow Your Way Out of a Profit Problem

In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz and VITAL President Matt Bernath sit down with Ben Hansen....

September 15, 2026

Joe Whitaker on the Changing Face of CI

In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz sits down with longtime industry insider Joe Whitaker — 20-year...

August 31, 2026

The CPR Method: How to Get 5X ROI from Every Industry Event You Attend

In this pre-CEDIA episode of The Flywheel Effect, host Brent Sonnek-Schmelz and VITAL President Matt Bernath tackle one of the...

August 17, 2026

Building a Business That Runs Without You

In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz sits down with Trenton Hughes — co-founder of Helpware, founder...

August 3, 2026

RESIDE 2027: What Custom Integrators Need to Know

In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath sit down with Jenn Heinold, Senior Vice...

July 20, 2026

Sell Smart Not Fast

In this episode of In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz and co-host Matt Bernath sit down...

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