Graham Askew, VITAL Master Guide, breaks down what is really changing, where the pressure is coming from, and what smart integrators are doing now to stay ahead.

Sales in the CI industry did not fall off a cliff in 2026, but they did get harder. Demand is still there, yet growth has slowed, margins are tighter, and too many integrators are losing deals because they are showing up late, selling features instead of outcomes, and relying too heavily on one-time project revenue.

The businesses pulling ahead are doing the opposite: getting upstream with designers and builders, sharpening their messaging, protecting margin, and building recurring service revenue that makes the business more stable. 

Click here to read the full Q1 Market Report and see where you stand.

Stay VITAL,

Graham & the team