The Industry's Listening. Are You Ready to Share?

Be a guest or sponsor on The Flywheel Effect Podcast, and join a group of leaders shaping the future of luxury home services.

What’s in It for You?

Build Your Personal Brand

Position yourself as a thought leader in the luxury home services space. Share your journey, insights, and lessons learned to inspire others and strengthen your reputation as an expert in your field.

Grow Your Network

Our audience includes business owners, executives, and partners across the custom home building and remodeling industry. Appearing on The Flywheel Effect introduces you to a community of forward-thinking leaders.

Get a Professional Guest Asset Pack

Every guest receives an asset package, including social graphics and video clips to help you promote your appearance. Use them on social channels, your website, or in client presentations to grow your influence.

Recent Episodes

Sell Smart Not Fast

Guests: Gary Rabishaw

In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz and co-host Matt Bernath sit down with Gary Rabishaw, Head of Commercial & Consumer Technology at Intrepid Investment Bankers and one of the most active dealmakers in the CEDIA and Pro AV space. Gary has spent over two decades quarterbacking transactions for companies like SpeakerCraft, Polk Audio, Ultimate Ears, and Blue Microphones, and he brings a rare blend of financial rigor and industry passion to a conversation that most integrators and manufacturers only get to have once in their business lives.

The Real Reason Integrators Succeed With Recurring Revenue (It's Not Location)

Guests: Jason Griffing

In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz and co-host Matt Bernath sit down with Jason Griffing, Director of Product at OneVision Resources, for a wide-ranging conversation that connects two of the most consequential forces reshaping the custom integration business: artificial intelligence and the economics of service. Jason opens with an inside look at how OneVision has woven AI through every layer of its product, engineering, sales, and support operations — and shares practical playbooks any integrator can adopt, starting tomorrow.

You Already Have a Brand. Start Being Intentional.

Guests: Alyssa Gelbard

In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath sit down with Alyssa Gelbard, Founder and CEO at Point Road Group. They explore why personal branding is not something leaders create from scratch. It already exists. The real work is making it clear, current, and intentional.

250 Years of the American Experiment: What It Teaches Business Owners

Guests: Matt Bernath

In this wide-ranging episode of The Flywheel Effect, host Brent Sonnek-Schmelz and VITAL President Matt Bernath step away from tactical business advice to explore a bigger question: what does America’s 250th anniversary have to teach today’s business owners? What begins as a Memorial Day reflection quickly becomes a conversation about perspective, the merging of work and life, the realities of consumerism, and the mindset shifts that separate owners who endure from those who burn out.

Trust and Recurring Revenue Drive Smarter Service Businesses

Guests: Kade Thomas

In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath sit down with Kade Thomas, Founder & CEO at Cerv Property Solutions. They explore why owners need contact with customers and teams, not just dashboards, to lead and spot what the numbers mean. Kade explains how trust, recurring revenue, and a clear brand create a stronger service business than price alone. He walks through the value of small course corrections, pattern spotting, and a business model that serves customers without wrecking margins. Listening helped shape a unified model across multiple services.

About The Flywheel Effect Podcast

Hosted by Brent Sonnek-Schmelz and Matt Bernath, the show explores the foundations and nuances of what makes great companies thrive.

Each episode breaks down real-world challenges and actionable strategies for integrators, home service entrepreneurs, and executives who want to grow intentionally, profitably, and sustainably.

Focus topics include:

About the Hosts

Brent Sonnek-Schmelz

As VITAL’s Executive Board Member and Chief Curriculum Strategist, Brent combines a Wharton MBA and Penn Law JD with deep industry experience, including serving as General Counsel at Origin Acoustics. A podcast host, published author, and CEDIA Government Affairs advocate, Brent specializes in transforming complex legal and operational concepts into practical growth frameworks for entrepreneurs.

Matt Bernath

President of VITAL, Matt is a seasoned CE industry executive with more than two decades of experience spanning retail, wholesale, custom integration, and business coaching. A former CE Pro 100 integrator who successfully sold his company in 2018, Matt now helps hundreds of dealers grow profitably through data-driven decision-making. He’s passionate about leadership, metrics, and helping business owners “Profit, Grow, and Prosper.”

Partner With The Flywheel Effect

Expand your brand’s reach and connect with an audience of growth-minded business leaders, marketers, and entrepreneurs. By sponsoring The Flywheel Effect, your brand becomes part of conversations that drive real results.

Recording Guidelines

Video Setup

Choose a clean, professional background and dress as you would for an important client meeting. Position your camera at eye level and ensure your space is well-lit so you appear clear and confident on screen.

Internet Connection

A reliable, high-speed connection helps prevent interruptions and keeps both audio and video crisp throughout the recording.

Pre-Recording Check

Before we start, you’ll have time to test your microphone, camera, and connection. Our team will guide you through final adjustments to make sure everything looks and sounds great.

Audio Quality

An external microphone provides the best sound, but a built-in computer mic works too. Speak clearly and minimize background noise for the best results.

FAQs

Have questions about your upcoming call? We’ve got you covered with these FAQs.
How long is the episode?
Episodes typically run between 45 and 75 minutes.

We explore growth, leadership, and innovation within the luxury home services — everything from scaling profitably to building a winning culture.

Not at all. We guide every guest through the process and make sure you’re confident before we hit record.
Absolutely — when it’s relevant to your story. However, our primary goal is to highlight your experience and ideas.
You’ll receive video clips and social graphics. We’ll also feature your episode across our channels for added exposure.

Ready to Share Your Story?

Bring your expertise to The Flywheel Effect Podcast and inspire others to build smarter, stronger businesses.

Let’s see if it’s a fit.